Challenge
- Take mundane raw materials — annual reports — and make them engaging to a whole new audience
Approach
- Spend days locked in the GE corporate archives
- Build custom book digitization software to scan the archive safely
- Tag the archive by notable themes
Outcome
- An tool allowing you to explore the 100+ years of GE history through its annual reports
- Installed on a matrix of nine touch screens installed in the original GE headquarters in Connecticut