Year
2016
Trill Presents was a live extension of the audience, venue, and artist ecosystem we were building through Trill. With a growing show database, a network of Berklee interns, and access to great bands across Boston, we turned product discovery into real-world programming and promotion.
Challenges
- Extend Trill’s product discovery into real-world programming
- Build an audience, venue, and artist ecosystem beyond the app experience
- Turn a growing show database, intern network, and local band access into live events
Approach
- Used Trill’s show database and Boston music network to identify strong programming opportunities
- Partnered with Berklee interns to support promotion and event execution
- Treated live events as another surface for product discovery, community building, and artist/audience connection
Outcomes
- Launched a real-world extension of the Trill ecosystem through live event programming and promotion
- Created another surface for connecting audiences, venues, and artists beyond the app experience
